Jose Felix Almanzar, Jr.,  A.K.A Flex, is the founder and CEO of On The Flipsyde, a New York based recording studio and production company.  Founded in the year 1999, On The Flipsyde actually began its success story as an urban-oriented Hip Hop and R&B magazine.  The scope of the magazine covered the lives of up-and-coming  and established artists – their struggles as musicians and even provided a glimpse into their private lives.  Although Flex has always had an affinity and love for music (and even a brief career as a celebrity break dancer), it was not until the magazine launched that he discovered his true love and passion for producing music and for working in the entertainment industry.

    On The Flipsyde magazine brought Flex to various high end recording studios in New York City, including NOLA Recording Studios, a subsidiary of TRA, which has worked for huge clients like Sesame Street and with notables like Rita Moreno of West Side Story.  Since that time, he had always dreamed of some day finding a dynamic team of artists and opening up a music studio/production company.  Flex’s dream, and that of David Freire and Jose De Jesus as well, are now realized at On the Flipsyde.

    Over the past number of years, On The Flipsyde has been retained to work on various projects and commercials for artists like DJ Cintronics of Sirius Satellite Radio and other more community-based projects.  The studio has been highlighted in publications including “10 Successful Startups” by Harry Wells and other periodicals as a stable, successful and community-oriented business.  Flex’s vision is to provide effective and quality leadership throughout the artists’ creative process in order to produce quality music for our clients.  It’s that simple!
   
On The Flipsyde is being sought after more and more to do film scoring and other major projects; however, the studio still remains true to its roots -- Hip hop and R&B.  On The Flipsyde is not limited to this specifically, and is well-equipped to tackle the needs of clients within any musical genre.  On The Flipsyde provides an opportunity to discover the hidden talents of the artists that work on their projects here, and feels privileged to do so.  Flex will never forget his roots because they serve as the foundation for all of the opportunities and enterprises life brings his way.

    David Freire is a young talented guitarist and pianist, as well as the lead engineer at On The Flipsyde.  He has 10 years of experience as an audio engineer and more than half his life has been spent dedicated to music in some capacity.
    He has studied at the School of Audio Engineering and the prestigious Berklee College of Music, which has produced such notable musical heavyweights as super-producer Quincy Jones and singer Melissa Etheridge.  David has worked with various artists such as Kool G Rap, Babs from MTV’s Making The Band II, Hurricane G, Liana Wells and countless others.
    His abilities as an engineer continue expanding as he diligently works on editing music, often coming up with new techniques to improve the quality and efficiency of the recording process.  Be sure to catch David’s most recent projects: Love Life & Lyrics by Lalo The Don, and the score for the film Cana Brava.

    Jose De Jesus is an accomplished all around musician, proficient guitarist, bassist, keyboard player, lyricist and vocalist.  He started playing music at the age of 8, continued through his teenage years and attended Queens College’s Copland School of Music in New York.  While at Queens, he majored in vocal pedagogy and musical theory.  Jose and his family moved to Florida shortly after where he continued his studies and received an MBA from Jacksonville University with a strict focus on Creative Marketing.

    Throughout his career he was worked on varied projects and musical works spanning all musical genres from classical choral works to gospel, R&B, Hip Hop, Freestyle & Dance Music and, of course, Latin music.

    As a vocal coach and choir director of over 20 years, he has helped various choirs, singing groups, and artists grow and expand their vocal ranges and musical horizons.

    Throughout the years, he has developed an ear for all kinds of music, but especially with regard to Latin music, sounds, rhythms and flavors.  From the music of the Peruvian Andes to the Salsa of Puerto Rico, the Merengue of the Dominican Republic and the Cuban Mambo, the indigenous sounds Latin America and the Caribbean float in his mind and find their way to musical tracks at the studio.

    As a partner at On the Flipsyde, he takes an active role in all of the projects, complementing Flex' and David's roles to produce some of the hottest tracks out, while aiding in artist development.

 
   

    Jeffrey Bonifacio (“Veneno” Poison) is an established latin bass player who has played and cut albums with latin groups throughout the Dominican Republic, New York, New Jersey and Connecticut areas.  He has been on tour with various groups and has helped in arranging tracks for many albums.

    His custom made bass and his knowledge of jazz, classical, and contemporary pop music, alongside his experience with latin sounds and rhythms, truly round out his musicianship.  Some of the famous bass players that Jeff admires include Victor Wooten, Jaco Pastorius, Richard Bona, and James Jamerson.  Some of the artists that he really enjoys, specifically because of their focus on rhythm and bass lines, include Gilberto Santarosa and Marc Anthony.

    Jeff received his Bachelors in Media Arts and Video Production from New York’s Long Island University, and aside from being an accomplished musician and arranger, Veneno also has made his mark as a video engineer.  Over the past 4 -5 years armed with his Mac G5, he has produced and edited dozens of music videos and documentaries for various clients in the tri-state area.

    Currently, Jeff is on staff at On The Flipsyde as our in house bass player and as a consultant for various R&B projects, as well as a number of short films that OTF is scoring.